Book Club of Texas
Between 1929 and 1941, the Book Club of Texas produced seven small but tasteful works. Launched by Stanley Marcus, the Dallas storekeeper whose discriminating taste and forceful personality strongly influenced cultural development in the Southwest, the Club strove to publish material that would “typify the best standards of bookmaking, in regard to subject matter, printing, binding, and typographical design.”
The Club committed itself to good printing with a connection to Texas, rather than requiring that the printing take place in Texas. In fact, only two firms in the state were given the opportunity to print “fine,” rather than “trade,” books for the Club, and only three of its seven books were manufactured in the Lone Star State.
After a dozen years, the Club suspended operations and transferred its assets to the Texas Folklore Society. Whether its works fired the ambitions of other printers or educated the public in typographical excellence is still debated, but many collectors today recall the Book Club of Texas with a nostalgia that is usually incurable and always horrendously expensive to treat.
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